Great Western Tattoo Show Saturday 29th & Sunday 30th July 2023



The Background

Swindon is a central hub for tattooing in the south of the United Kingdom with its accessible location and over 20 active studios in the town.
Whilst tattooing has grown in the town, the local authority in Swindon has kept a tight rein on the regulations, making it difficult or almost impossible to allow guest artists to visit and a tattoo convention to take place.

Towards the end of 2021 we started to enquire with Swindon Borough Council about hosting a convention. Initially we were met with high prices and impossible hurdles to jump, but following months of discussion, our analysis of bylaws and regulations,Β  an agreement was made to hold a convention in 2023.

This was formalised at a Licensing Committee on the evening of December 6th 2022.Β 

The Location


Swindon is an ideal location for a regional or national event and is often overlooked. It is in a key location between Bristol, London, Oxford and Reading with bus, rail and road links.
The M4 motorway runs through the borough and the bus and rail stations are within walking distance of the venue.

Swindon Town itself has a current estimated population of 225,000.

The Venue

Swindon has a number of things to be proud of but most noticeable is its industrial heritage from the great days of the railway – GWR.

We have chosen the GWR Steam Museum’s Great Western Hall as our venue, with the adjoining Hawksworth Hall as an option to extend if needed. This is part of the converted railway works and is steeped in history.

The area has numerous facilities and is right next door to the huge McArthur Glen Designer Outlet Village. The hall is fully accessible and the convention is split over 3 levels with lift access.

The hall has plenty of space with planned layouts for up to 100 artists, 20 plus vendors, a bar, a rest area, coffee bar, two large screen projectors and a stage area.

The area outside the hall has space for numerous street food vendors. The capacity for the venue will be in excess of 1000 people per day.

Have a look!

The Audience
According to statistics, the U.K is the most tattooed country in the world with over a quarter of the population having at least one tattoo and a third of 18 to 39 year olds being tattooed. By 2025 the U.K is heading towards its peak number of tattooed people as more and more people get inked every day.
Tattoos are not an essential item and can be expensive. Many collectors are committed to the process and everything associated with the lifestyle.Β 
Ticket holders for GWTS 2023 will likely be those with expendable income and be willing to experience new products and services at the event.
Β The Team

Ingenious Events

GaryΒ is a tattoo artist and owner of Black Heart Ink in Swindon. He has decades of experience in event planning and management, from music festivals, the U.Ks largest Lifeboat Charity Day to the Olympic Torch Relay and more.

CekoΒ is an awarding tattoo artist with experience of tattooing at and organising numerous conventions around Europe.

EmmaΒ is the studio manager at Black Heart Ink and has decades of experience in finance, procurement and supplier management.

The Vision
The Great Western Tattoo Show 2023 is a first of its kind for Swindon and Wiltshire. Convention style shows have been held in the U.K for decades, however in recent years, as tattooing has increased in popularity conventions have become more common place. Recent ‘new’ conventions in other towns and cities in England have been extremely successful and have proceeded to plan for a second year and beyond.
We are also in talks with the organisers of two conventions in Northern England about becoming part of an exclusive calendar of conventions around the U.K. which will include standardising and adding value to the judging process, shared resources and extended opportunities for sponsors.
We have chosen a venue that fits with the history of Swindon, is aesthetically beautiful, is accessible to all, has plenty of parking and facilities.
It has room for the event to grow in future years.
We are hosting this event with the aim of bringing alternative arts to more people than before, not only with the amazing location but the great ticket prices. Earlybird tickets are just Β£10 for each day.

Partnership Opportunties

We are looking for a long term, mutually beneficial, partnership with our sponsors.

We know we can offer huge brand exposure for you in the region and online within a demographic that is key to your business.

We are not going to presume to know what your business would want in return for your support so we are not offering standard packages.

We would prefer to have a discussion about your goals, needs and expectations for a partnership.

Below is list of benefits and opportunities we could offer but if there are any othersΒ  you can think of please let us know.

*We are in discussions with the presenters of a popular Youtube tattoo show about broadcasting from the event. This has yet to be agreed.